An exploratory study of casino customer loyalty programs

An Exploratory Study Of Casino Customer Loyalty Programs, Cristina R. Crofts UNLV Theses, Dissertations, Professional Papers, and Capstones This study summarizes academic theories and industry applications related to customer loyalty programs, drawing on literature pertaining to reciprocity and resource theory, attitudinal loyalty, tiered ... Gaming Customer Satisfaction: An Exploratory Study With competition in the gaming industry intensifying, customer satisfaction may hold the key to the long-term financial success of a casino. The primary goal of this exploratory study was to ...

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An Exploratory Study of Casino Customer Loyalty Programs. An Exploratory Study of Casino Customer Loyalty Programs 6 same brand-set purchasing, despite situational influences and marketing efforts having the potential to cause switching behavior“ (Oliver, 1999, as cited in Hendler & Latour, 2008, p.119).

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Specifically, this study attempts to understand aspects that have been proven successful in order to design more effective customer loyalty programs. This literature synthesis provides important professional implications for casino executives in effectively

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